Whilst you don’t want to spend too much of your capital on your launch, you don’t want to cut corners which result in a mediocre launch instead of a spectacular one!
Finding that sweet spot between what you invest in your launch, as compared to the results you require is the biggest challenge any new business owner is going to face in their first year of operation.
There are so many factors to consider – such as:
• What is your target market?
• How will you reach them?
• What messaging will they respond to?
• How will you deal with competitors?
• What is a suitable launch budget?
• How can I maximise the reach and impact for that budget?
